NeoTape is Neo G's brand of Kinesiology Tape constructed from lightweight and hypoallergenic material and featuring a unique visual tension guide to ensure the correct tension is applied each time. This allows the user to apply the tape themselves confidently without the need for a physiotherapist.
After deciding on the product name alongside the team, I set to work creating a logotype, eventually developing the concept of the type being created from strips of the tape itself. The colours reflect the various tape variations available.
There was a large amount of information to include with the product, whilst the box itself was quite small. I tried to keep the box face as uncluttered as possible whilst still retaining the brand look and feel. Detailed information was kept to the sides of the box and an internal leaflet. Further application instructions were placed online, accessible via a QR code.
Alongside all the design work a full photoshoot was required, detailing the various application possibilites of the product. This was art directed by me alongside the Neo G physiotherapist and was a full days shoot with both a male and female model.